Blue Ocean Shift

Author:: W. Chan Kim, Renée Mauborgne

10,000 IQD

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About this book

Blue Ocean Shift is a practical guide by W. Chan Kim and Renée Mauborgne that shows leaders how to move from crowded, competitive industries into wide-open market spaces. Building on their groundbreaking concept, the book provides proven steps, tools, and real-world examples to inspire confidence and seize new growth. It emphasizes a systematic process to unlock new demand and make competition irrelevant.

Details

Publisher: Haval Bookstore
Language: English
ISBN: 9780316314046