blue ocean strategy
- Author:
- W. Chan Kim, Renée Mauborgne
12,000 IQD
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Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting for a shrinking profit pool. Based on a study of strategic moves spanning across various industries, the authors propose that lasting success comes from creating 'blue oceans'—untapped market space ripe for growth. The book outlines principles and tools to make the competition irrelevant and seize new demand.
Details
- Publisher
- Haval Bookstore
- Language
- English
- ISBN
- 9781625274496